Claude, Gemini, and Perplexity find products through open and emerging shopping protocols. Claude can read a connected catalog today. The others are opening to sellers through 2026.
These agents read product data through shopping protocols. A protocol is an agreed set of rules that lets an AI agent ask a shop for products and get a clear answer back. Anthropic's protocol for Claude is open today. Google's protocol for Gemini and the route into Perplexity are opening to sellers in stages. To appear, your catalog needs to be published to each protocol in the format it expects.
Claude can find products now. Anthropic runs an open standard called the Model Context Protocol, or MCP. It lets an AI model connect to an outside data source in real time. A shop that publishes an MCP connection can be searched by Claude and any other agent that supports the standard.
Gemini and Perplexity are further behind for independent sellers. Google has published its shopping protocol with retail partners and is opening seller registration in stages. Perplexity runs a merchant programme that is opening to more sellers over time. Both will accept structured feeds as they open.
To reach Claude, run a Model Context Protocol connection that exposes your catalog. This needs a developer to build and host a small server that answers product queries. It is the most technical step on this page.
Structured data is product detail in a fixed format that machines read, using the Schema.org Product standard. Every agent depends on it. State the price, the stock, and a clear category for each product.
Agents match a buyer's plain question to your detail. Name the material, the size, the use, and who the product suits, in full sentences.
As Google and Perplexity open seller registration, submit a feed in the format each one asks for, and keep it current.
Running a real-time connection and a feed per agent is more than most sellers want to take on. TokoSales does it for you.
We publish your catalog to Claude through the open protocol today, so your products are discoverable as soon as your feeds go live. We build a feed for every other agent and register you with Google Gemini, Perplexity, OpenAI, Microsoft Copilot, and Klarna as each one opens. The price is $10 a month, and buyers always check out on your own shop.
Run a free audit on your shop. You get a score out of 10 and the three biggest gaps stopping AI agents from recommending your products. It is free and you do not need a card.